Dechra Survey Shows Malaseb is The Choice For Veterinary Nurses
As part of its commitment to provide vets and vet nurses with a host of support and tools to help them treat and manage their dermatology patients more effectively, Dechra Veterinary Products Ltd has recently launched its Dechra Derma veterinary support initiative. As part of this commitment to understanding the dermatology needs of vets and vet nurses, Dechra has recently carried out a survey to find out more about how its Malaseb® shampoo is used. 480 veterinary nurses across the UK completed the online survey, which produced very positive results.
Malaseb is the UK’s market leading antimicrobial shampoo1 and is used to treat both dogs and cats. For dogs, Malaseb is the only veterinary shampoo licensed for the treatment and control of seborrhoeic dermatitis associated with Malassezia pachydermatis and Staphylococcus pseudintermedius. It contains two active ingredients, 2% chlorhexidine and 2% miconazole, giving it dual antimicrobial action.
Of those surveyed, 98% dispense Malaseb shampoo at their veterinary practice. The most important reasons given for its use included ease of use and a pleasant smell. The veterinary nurses were asked how important it is to have a product licensed with both antifungal and antibacterial activity when treating seborrhoeic dermatitis in dogs.
They were asked to rate their views on a scale of 1-5, with 5 being very important:
79% rated this 5
18% rated this 4
3% rated this 3
When asked to rate how easy Malaseb shampoo is to use, on a 1-5 scale, with 5 being the most difficult, the results were:
50% rated this as 1
22% rated this as 2
10% rated this as 3
15% rated this as 4
3% rated this as 5
In addition, of the vet nurses surveyed, 38% had used Malaseb on their own pet, as well as clients’ pets. 52% had just used Malaseb on clients’ pets and 6% just on their own pet.
Approximately one in five of all cases a vet sees are related to dermatology2. Carol Morgan, Product Manager at Dechra Veterinary Products says: “At Dechra, we understand that dermatology is a hugely important area for veterinary practices. By conducting surveys, like the one on Malaseb, we can find out more about what vet nurses think of our products and refine our product offerings accordingly. Surveys are just one part of our Dechra Derma initiative, which will provide vets and vet nurses with a host of continual support.”
Note to Editor:
References
1. Data from UK wholesalers on 12 months’ sales of Malaseb to end Jan 2010.
2. Hill et al (2006) ‘Survey of the prevalence, diagnosis and treatment of dermatological conditions in small animals in general practice’ Vet Rec 158: 533-539
Dechra Veterinary Products Ltd is a business unit of Dechra PLC and offers a range of pharmaceutical products and instruments to veterinary practices in the UK, Europe and the USA.
Dechra Veterinary Products Ltd specialises in the development and marketing of licensed branded pharmaceuticals and specialist premium pet foods for companion animals in the global veterinary market.
Dechra Veterinary Products Ltd employs over 200 people and operates in ten countries including, Denmark, Finland, France, Holland, Ireland, Norway, Spain, Sweden, the UK and USA.
Dechra Veterinary Products Ltd is committed to developing new products and services that support the work of veterinary professionals and enhance the lives of their patients. Dechra is committed to investing in products and added-value services that deliver its promise to support veterinary professionals and pet owners.
For further information please contact:
Carol Laing, 07720 895 903 or carol@indigompr.co.uk
Tracey Halstead, 07876 504 754 or tracey@indigompr.co.uk
Malaseb is the UK’s market leading antimicrobial shampoo1 and is used to treat both dogs and cats. For dogs, Malaseb is the only veterinary shampoo licensed for the treatment and control of seborrhoeic dermatitis associated with Malassezia pachydermatis and Staphylococcus pseudintermedius. It contains two active ingredients, 2% chlorhexidine and 2% miconazole, giving it dual antimicrobial action.
Of those surveyed, 98% dispense Malaseb shampoo at their veterinary practice. The most important reasons given for its use included ease of use and a pleasant smell. The veterinary nurses were asked how important it is to have a product licensed with both antifungal and antibacterial activity when treating seborrhoeic dermatitis in dogs.
They were asked to rate their views on a scale of 1-5, with 5 being very important:
85% rated this as 5
14% rated this as 4
1% rated this as 3
Malaseb shampoo requires only one application per bath and vet nurses were asked how important they thought this was to their clients from a compliance perspective. Again, they were asked to rate from 1-5, with 5 being very important:14% rated this as 4
1% rated this as 3
79% rated this 5
18% rated this 4
3% rated this 3
When asked to rate how easy Malaseb shampoo is to use, on a 1-5 scale, with 5 being the most difficult, the results were:
50% rated this as 1
22% rated this as 2
10% rated this as 3
15% rated this as 4
3% rated this as 5
In addition, of the vet nurses surveyed, 38% had used Malaseb on their own pet, as well as clients’ pets. 52% had just used Malaseb on clients’ pets and 6% just on their own pet.
Approximately one in five of all cases a vet sees are related to dermatology2. Carol Morgan, Product Manager at Dechra Veterinary Products says: “At Dechra, we understand that dermatology is a hugely important area for veterinary practices. By conducting surveys, like the one on Malaseb, we can find out more about what vet nurses think of our products and refine our product offerings accordingly. Surveys are just one part of our Dechra Derma initiative, which will provide vets and vet nurses with a host of continual support.”
Note to Editor:
References
1. Data from UK wholesalers on 12 months’ sales of Malaseb to end Jan 2010.
2. Hill et al (2006) ‘Survey of the prevalence, diagnosis and treatment of dermatological conditions in small animals in general practice’ Vet Rec 158: 533-539
Dechra Veterinary Products Ltd is a business unit of Dechra PLC and offers a range of pharmaceutical products and instruments to veterinary practices in the UK, Europe and the USA.
Dechra Veterinary Products Ltd specialises in the development and marketing of licensed branded pharmaceuticals and specialist premium pet foods for companion animals in the global veterinary market.
Dechra Veterinary Products Ltd employs over 200 people and operates in ten countries including, Denmark, Finland, France, Holland, Ireland, Norway, Spain, Sweden, the UK and USA.
Dechra Veterinary Products Ltd is committed to developing new products and services that support the work of veterinary professionals and enhance the lives of their patients. Dechra is committed to investing in products and added-value services that deliver its promise to support veterinary professionals and pet owners.
For further information please contact:
Carol Laing, 07720 895 903 or carol@indigompr.co.uk
Tracey Halstead, 07876 504 754 or tracey@indigompr.co.uk
Country
